Any and every bit of content you add to your website should definitely be scrutinized. You want to make good, clean content that’s relevant to your website and in a timely manner. Otherwise, any startup is bound to fail. Luckily, choosing what to post and what to avoid isn’t rocket science.
Determine your consumer’s wants.
First and foremost, you need to talk to people and learn what they want. If you’ve got a website about cars for instance, talk to people and find out why they joined the website and what they’re hoping to find. Perhaps they want high-quality, in-depth articles or maybe they want to chat with you and others about their own creations. There are many different ways a website can be built and there is no “one” way that works every time. Listen to your base and figure out what kind of content would be best for your website.
It’s also important in this same note to not change up your entire idea. Nothing will kill your site faster than specializing in a way that you’re not comfortable with. In other words, listen and adapt but don’t change everything to fit user’s wants.
Use your knowledge!
The absolute best thing you can do for your website is to know the content inside and out. You don’t have to be the absolute most knowledgeable about every aspect, but you should start out strong writing posts and articles that are in your field. Talking about things that you know and enjoy will only bring good things.
Search online for knowledge.
After writing a few dozen articles, there’s a strong possibility you’ll start feeling a little burnt out. You can do a few things from this. You can look online for people who might also be knowledgeable in your area and hire them, thus earning you new content and viewpoints entirely. Another thing you can do is look into recent news stories. A lot of fields out there have new research, technologies, and advancements that are not only fun to write about but read about, also.
It’s important to keep up to date anyway, so this helps you not only make more content by reading, understanding, and writing about the news yourself, but also gives you more perspective and knowledge should anyone have questions or comments.
Avoid useless topics.
Lastly, and just as importantly, don’t use one of those plugins that’ll just add any content to your website. Also, don’t just copy and paste articles or use any filler articles simply because you can’t find anything else to do. There’s nothing more bothersome than being on a website about one thing and then reading about a completely different thing that you’re just not coming there for. This is especially true of politics or religion. In general, try to steer away from highly controversial topics like these unless your website is directly related to it.